3 Advantages Of Outsourcing Your Marketing

May 23, 2023

In today’s highly competitive business landscape, effective marketing makes the difference between success and failure. However, many businesses struggle to create successful marketing internally, due to a lack of expertise or resources. That’s where outsourcing marketing provides significant advantages.

The primary gain is financial. An external marketing agency will help you get more bang for your buck with a smaller investment. And this is only one of the gains. Keep reading to learn about the three advantages of outsourcing your marketing.

1. The primary advantage of outsourcing your marketing: cost savings 

The costs of hiring, training, and paying a salary to an in-house marketing manager, is between $100,000 and $150,000! And this is just for one person who will unlikely have all the marketing skills that your business requires. Building a marketing team will cost you much more!

An external marketing team will instead provide you access to a broader and specialised set of skills, all at once and at a lower cost. From strategy, to campaign management, copywriting, SEO and paid advertising, with a marketing agency you will have access to the  “whole package” required to reach your marketing and business goals. That is why on average, 59% of companies decide to outsource marketing!

So if your business requires marketing support, consider all the costs involved with hiring internal or external team members. Remember, costs are not only financial: time and flexibility also play a big role.

2. Advantages of outsourcing your marketing: save time, gain flexibility

Another important reason to seek external marketing support is time, your most valuable business asset.

First up, the stats tell us that it takes around 52 days to fill a job vacancy, and onboarding and training will require from 1 to 3 months. So, finding a marketing professional to join your team will take you time, and distract you from focusing on other areas of your business.

If you choose to use other people in your business to undertake marketing, like an Administration or sales resource then they aren’t focusing on their day job. They also don’t possess the marketing skills and training to ensure they’ll be able to do the job strategically or in a time efficient manner.

An external marketing agency will instead use their experience and skills to lead your marketing activities, saving you time and focus on your business. And if you only need marketing support for a specific period, an external marketing service provider will also give you that flexibility.

So weigh up your  time and flexibility when thinking about creating marketing for your business, and consider the benefits of using external marketing support, along with their expertise.

3. Access to experienced marketers 

Employing a professional agency will enable you to leverage the skills of seasoned marketers who are always up to date with new marketing trends. If you have an internal marketing team, that’s great, but remember: experienced marketers will bring a fresh perspective to your business and can help upskill your internal team.

When you choose external marketing help, remember to choose an agency that has an understanding of  your industry. For example, if you run an insurance business, choose an insurance marketing agency that has the experience to understand your audience and can craft messages that will win their hearts.

At We Are Savvy, we love seeing businesses reach their goals. We have been creating effective marketing for over twenty years and have a wide range of skills that will help your business succeed. If you require professional marketing support, get in touch via


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