It’s time to get out there and attract customers, but how?

April 21, 2022

In today’s world, business changes rapidly. Many startups are founded every day in every sector, not to mention mergers and acquisitions that continually change the landscape. Clients are also becoming more and more educated in their business choices due to the vast amount of information available at their fingertips. So how do you stand out attract new clients in this competitive scenario?

Here are five ways to help you attract new customer business relationships


This is perhaps the oldest way to generate new leads, and works wonderfully so long as you don’t wait for the referrals to come to you. When you are running a business, you must take charge by creating a system for actively seeking referrals from your networks and loyal customers. For example, once a happy customer has used your service, call them or send them an email asking if they know of anyone else in their network that you can help.

People who are happy with your services are most likely to refer to you, so make sure that  if there was a hiccup in delivering the service, you have apologised and rectified this. In this case, while the client may not refer to you, they are less likely to say negative things about you if they feel they’ve been heard.


Another great way to establish new business relationships and attract new customers is to participate in events, panel discussions, or online webinars relevant to your industry. This helps to build your profile and credibility.

When attending the events, approach potential leads by thinking how you can help them with their business and increase their revenue. Be authentic and think about the advantages that you can bring to their organisation first.


Reconnecting is among the most powerful tools that will help you attract customers and strengthen your network further! The huge advantage of reconnecting with customers that you have already had relationships with, is that they know you so it’s easier to have that first conversation.

We encourage clients to reach out to lapsed clients with an exclusive and customised offer via email or better by phone, to make the connection even more personal. They will feel valued and glad that you remembered them and want to re-connect.

4.Partner with complementary businesses.

Unity is strength and in many cases this is true for business too. If you are looking to attract new customers, working with other businesses can be a great way to do so. Creating mutually beneficial partnerships with other businesses that have similar customer bases but aren’t directly competitive, can help build your reach.

You can target each others’ clients, driving new business accordingly and both benefit from the relationship. Make sure that the terms of the business relationship are clear from the beginning and you have a plan in which you highlight all the phases of the deal that are going to benefit both parties.


As we mentioned in today’s world, the market changes rapidly and you need to keep up with the latest trends and competitors. When clients approach your business both on-line and off-line, you need to have a consistent and reassuring brand image that will prompt them to start a relationship with you. So start with a solid brand and marketing strategy with clear objectives and target audiences. Ensure all your marketing activities have a specific purpose and that you create an implementation plan which ensures they are integrated to create the best impact in helping you stand out from the crowd and attract new customers.

At We Are Savvy we are passionate marketers and can help you work out what your customers want and what you have to offer them. Key steps in creating strong relationships. 

Get in touch via to talk about how we can help you stand out from the crowd and strengthen your customer relationships.

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