The renewal season isn’t just about retaining business - it’s a great opportunity to strengthen relationships, showcase your value, and ensure your clients feel seen…
With the key business insurance renewal season on the horizon, it’s essential to have a strategic communications approach planned out. “Client retention is more cost-effective…
Marketing isn’t just about responding to inquiries - it’s about actively creating opportunities. “Proactive businesses focus on long-term goals, industry trends, and meaningful client…
In many businesses, marketing is seen as the lead generator, while business development (BD) handles conversion. While this division can work in the short term,…
When it comes to business development, success isn’t just about knocking on doors - it’s about having the right message when they open. Strategic marketing…
It’s the season of love, and Valentine’s Day is here! But it’s not just about chocolates and overpriced roses - it’s about celebrating the relationships…
In Australia, we’re seeing a surge in the popularity of seasonal celebrations, like Halloween, End of Financial Year (EOFY), and Black Friday sales. “These events,…
\Celebrating business milestones is a great opportunity to boost your engagement with both your employees and customers alike. In fact, marking celebrations open doors to…
Have you ever wondered why some brands effortlessly attract a loyal customer base, while others seem to just fade into the background? The answer often…
While having the right marketing types and tools is about driving growth, it's also about making your life easier. “Whether you’re looking to establish your…
A well-rounded marketing strategy is essential for driving business growth, whether you're attracting new clients or deepening relationships with existing ones. But success isn't just…
In the insurance sector, CAT comms (short for catastrophe communications) play a pivotal role in managing the unpredictable and often overwhelming weather events that can…
The way we consume information changes and evolves with each and every generation. Today, more than ever, successful communication, both internally within an organisation and…
Brand impersonation through cyber crime is a significant issue in today's business landscape. Cyber attackers continuously refine their tactics to deceive unsuspecting individuals and organisations…
Brand impersonation scams are becoming increasingly common across all sectors, especially in both the insurance and not-for-profit (NFP) sectors. These industries are prime targets because…
Teamwork is key to achieving successful marketing outcomes. From receptionists to account managers and CEOs, it’s important that everyone across your organisation can talk to…
Crafting impactful LinkedIn content is essential for insurance businesses aiming to establish their presence, connect with clients, potential clients and industry peers in order to…
Sometimes we all need a bit of a nudge in the right direction, especially when it comes to navigating the ever-changing landscape of marketing. That's…
There are plenty of news articles about the cost of living and the role insurance plays in contributing to household and business stress. Insurance expenses…
Marketing success hinges on meticulous planning and execution. To ensure that your small business consistently delivers impactful marketing content, we've crafted a comprehensive marketing checklist.…
In Australia’s rapidly evolving business landscape, marketing consistency remains a cornerstone for success. With 2024 bringing new trends and technologies, staying consistent in your marketing…
As 2023 comes to a close, the insurance industry continues to adapt to a whirlwind of change, driven by shifting consumer behaviors, technological advancements, and…
In the world of business, recognition plays a significant role in enhancing a company's reputation and boosting its growth. One common way businesses seek recognition…
In the competitive world of business, setting your company apart from the crowd is essential for long-term success. Creating a solid marketing strategy is the…
Have you ever had that one friend or family member who only reaches out when they need something? It can be pretty disappointing, right? Unfortunately,…
Social media is an indispensable tool for businesses. It offers great opportunities to connect, engage, and build relationships with target audiences. So it's surprising that…
In the fast-paced world of marketing, success lies in adaptability and continuous improvement. To ensure your marketing efforts are hitting the mark, it's essential to…
Marketing and communication strategies are vital for the success of any business or NFP, large or small. However, just having a marketing strategy in place…
In today's highly competitive business landscape, effective marketing makes the difference between success and failure. However, many businesses struggle to create successful marketing internally, due…
So, you have asked for advice, searched on Google, read reviews, and finally picked the marketing wizards that will help you achieve your goals. Excited?…
In today's digital landscape, online reviews are an essential tool for business success. With over 3.5 billion google searches daily, you need to ensure that…
Referrals are a powerful tool for businesses looking to attract new clients. Studies show that more than 90% of consumers trust referrals much more than…
Most of us love to celebrate events. Birthdays, weddings, and Christmas…, are great occasions to share a good time with people, create connections and build…
Building client relationships is a great way to acquire new clients in the service industry. And insurance is no exception. In fact Insurance brokers that…
It's a crowded advertising world out there. Very crowded. Businesses spend thousands of dollars filling up our newsfeeds, radios, websites and TV with “recommendations” that…
The core mission of doing good that drives not-for-profits (NFPs) has never been more relevant in 2022 amidst global economic and geopolitical uncertainty, and the…
According to the 2022 Australian Charities Report, the Not for Profit (NFP) and Charities sector has experienced a major rise in total sector revenue, including…
Question How does a customer choose between two near-identical insurance products, both priced competitively and sold by similar insurance businesses? Answer: Good question. Flip a…
“Hello”, “Dear Sally”, “Hey”,“Morning”,“What’s happening?” All of these could be ways to start a conversation with a customer. And all provide a unique insight into…
In today’s world, business changes rapidly. Many startups are founded every day in every sector, not to mention mergers and acquisitions that continually change the…
While being a trusted adviser in service industries such as insurance is essential, it’s not a differentiator and customers expect more. So, to maximise your…
This month, We Are Savvy was featured in Our Community House newsletter, discussing key challenges in the Not-For-Profit industry, drawing on our recent in-depth research.…
Customers are the lifeblood of your business. So whilst a marketing plan is strategically crafted to achieve business goals, the goals are in fact, based…
A major insight from our recent research is that only 3% of consumers feel that celebrity endorsements are influential when it comes to influencing them…
Australian consumers are confused, frozen in indecision, and disconnected from our Not For Profits. Independent research with 2,000 Australians reveals concerning levels of consumer interest,…
Did you know that segmented, personalised marketing emails average 46% higher open rates than normal marketing messages? This is because consumers are thirsty for the…
Although your day-to-day may be somewhat different in 2021 - customers still want to connect with your services and revenue is definitely still available. That…
Recently, We Are Savvy founder Caroline Healy talked with Glenda Wynyard and Gorgia Brewer from The Media Precinct on their podcast Pending Approval. Caroline chatted…
For small-to-medium enterprises, ensuring that your brand can adapt in the face of external threats, for example, a pandemic, is key to staying ahead of…
Series 3: Marketing for today's changing world Life at home these past few months has meant an increase in consuming content, particularly online content. It…
Series 1: Marketing for today's changing world Over the past few months we’ve seen businesses adapt to ensure customers can access services in some way,…
During times of financial uncertainty, like we’re currently experiencing, we often hear that marketing and communications budgets are some of the first to be cut.…
Our inboxes and Instagram feeds have been inundated with COVID-19 messages from businesses over the last few weeks. As the situation continues to change and…
Coronavirus is the crisis every business is currently dealing with in one way or another. _We Are Savvy believe communication is vital in managing any…
In the last three years, an increasing number of not-for-profits have rebranded, refreshing and giving new meaning to their brand purpose, positioning and identity. Just…
The name says it all. The revelations of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry have had a negative…
