Engaging your whole team in marketing gets great results

June 14, 2024

Teamwork is key to achieving successful marketing outcomes. From receptionists to account managers and CEOs, it’s important that everyone across your organisation can talk to your brand, knows about your latest offers, and is committed to delivering your ideal customer experience.

So, as the new financial year brings fresh marketing opportunities, getting your team’s input and ensuring they are on the same page when it comes to your marketing and communications activities is imperative. Here’s ways that you can engage your team in not only creating but delivering marketing that works as an investment to grow your business.

Ask for input and build buy-in

Engaging leaders, specialists and team members is key to creating and implementing a successful marketing strategy. It provides two compelling benefits to your strategy. 

  1. You have a group of engaged people who feel a sense of ownership and pride in the strategy, so they want to see it succeed and will help to deliver it.
  2. You’ll have incorporated diverse views, skills and experience into creating your strategy, providing robust strategic direction and competitive advantage.

So we recommend that you ask for input from people across your business – including roles client facing, finance, product development, and logistic roles. We Are Savvy suggests:

  • Brainstorming: invite stakeholders to share information, provide inputs and ideas to ensure you capture the diverse views that exist in your organisation.
  • Decision making: involve these stakeholders in decision-making or share why decisions have been made to ensure they feel valued and that their voice has been heard.
  • Action: involve stakeholders in implementing actions to increase their buy-in.

Creating a platform of shared responsibility

While the Marketing and Communications teams may lead the brand and marketing, these are shared responsibilities, with your brand, marketing and communications coming to life across your organisation. For example, the following resources all play a role:

  • Customer Services & Account Managers: build relationships, share information and drive client communications
  • Tech/ IT: maintain the platforms that Marketing and Customer Service need to deliver
  • HR: lead everyday recruitment marketing, promoting your brand to attract and recruit staff, they also onboard new people and share initial brand and marketing information with them.
  • Fundraising, Partnerships, CSR: promote your brand through community engagement, developing strategic partnerships, and driving fundraising initiatives.

Create opportunities for teamwork

Creating opportunities for teamwork is essential for driving effective and cohesive marketing strategies. Encouraging collaboration across departments can lead to innovative solutions and a more unified approach to marketing challenges.

Imagine your digital marketing team collaborating with your customer service department to gather insight on client pain points. These insights can inform content creation, ensuring that messaging directly addresses client needs. This interdepartmental cooperation not only enriches your marketing efforts, but also helps to create a cohesive strategy that resonates with your audience.

Don’t forget to include all stakeholders when you are celebrating marketing wins. Recognising the contributions of different departments not only boosts morale but also reinforces the importance of teamwork. When the whole company is acknowledged for their role in marketing success, it fosters a sense of shared purpose and motivation.

In a nutshell, the success of your marketing strategy hinges on how well you harness and engage your team to work together. By fostering a collaborative environment and building buy-in and accountability, you can unlock your team’s full potential.

Ready to create impactful marketing? Email us at to get the conversation started.

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