As the financial year comes to an end, many businesses are looking to achieve their sales target. Yep! Pressure is on!
One of the ways to meet sales targets is to use effective marketing. Marketing helps you increase brand awareness, engage clients and generate more leads and sales for your business. But where do you begin to build that end-of-year sales momentum?
In this blog, we will look at how to use marketing to drive sales and meet your end-of-year sales targets – yes there’s still time – there’s also advice on how to make the most of your marketing efforts.
1. Drive sales with a three-month campaign
Create a highly targeted and focused three-month campaign with a strong call to action. A targeted campaign can help you build momentum quickly and stay top-of-mind with current and potential clients. Focus on defining and narrowing your target audience. Remember, if you are marketing your service to everyone, you are marketing to none! So, define precisely who you want to target with your campaign.
Once you have defined your target audience, the next step is to engage them. Create strategic communications that have the right tone, that will help you connect with your audience. Be bold! Stand out from the pack and shine brighter than your competitors. This is crucial, especially for industries like insurance where there is minimal opportunity to differentiate based on price and product.
2. How to drive sales with marketing: include a call to action in your communications!
Whether it’s on social media, your website, or via email, ensure your marketing, highlights your service’s unique features and benefits with effective communications that make clients take action.
Include a call to action EVERY TIME you communicate with clients and potential clients. Specify precisely what you want them to do at the end of the message. Not many people will take that step if you don’t prime them to do so!
Here are a few examples.
- Is your marketing team writing a LinkedIn post about your services? Great! Ask them to finish the post with “Visit our website for more info” or “Check out the new offer on our website“.
- Is your content coordinator writing an educational blog post about the industry where you operate? Conclude the blog with a “Get in Touch” tab.
Even include a call to action in your standard, everyday emails. It might be a link to “book a complimentary appointment today”, or “Get a quote”
Clear, compelling, consistent call to actions in marketing and communications will increase the chances that you acquire more leads. The opportunity you need to convert interested parties into clients.
3. Create and share a compelling offer
Creating a compelling offer is another powerful way to drive sales for your business and clients generally like them. So, devise an offer that attracts your target audience, and encourages them to take action. Ensure your offer includes:
- What benefits and value your offer provides.
- What makes your offer unique.
- How the offer makes you different from your competitors
- Specific timeframe: to encourage your audience to take action, create a sense of urgency with an offer that’s only available for a limited time.
Use phrases like “act now” or “call us today” to communicate the urgency of the offer. If you need to, set a deadline when the offer finishes to motivate clients to take action.
If you want to know more about how to drive sales with marketing, get in touch via hello@wearesavvy.com.au to see how we can help.