Say It Loud And Often! Insurance Marketing Ideas For Savvy Businesses

June 28, 2022

Busy Insurance Brokers are often focussed on the nuts and bolts of running their business and it’s easy to rely solely on a trickle of referrals and word of mouth to grow your customer base.

Successful Insurance Brokers can turn that trickle into a torrent though by remaining highly visible to their existing customers and generating interest through targeted marketing to attract new customers.

How do they do this? Read our top insurance marketing ideas to help you stand out from the crowd.

Know your customers and tailor your Insurance marketing ideas to their likes and needs.

If your clients include tradies, retailers, hospitality and services providers then Facebook and Instagram can be highly effective in engaging these customers. Consider how you align clever and witty messaging with practical information aligned to their insurance needs. An artfully curated image or two can do wonders to improve your reach on these platforms and scheduling regular posts keeps you front of mind throughout the year, not just at claims or renewal time.

Likewise professional services clients are well engaged through LinkedIn, where insights, tips, and economic trends can be communicated consistently and expertly to build interest and trust in your business brand as their go-to for insurance brokering.

Remember your tone and images can help lift dry content topics and engage audiences.

Here’s another tip on how to succeed with insurance marketing: keep it relevant!

Set and forget is a fool’s game in social media marketing. While regular communication is essential, so too is ensuring that the content remains relevant to what’s happening in your customer’s businesses and lives. This might be elections, natural disasters, tax-time, holiday periods, or changes in the market such as supply chain disruptions that turn customer’s minds to their specific insurance needs.

If your messaging reflects current events and communicates a constant and reassuring voice of reason, then you will be their first port of call for insurance over other businesses offering a similar service.

Can Tik Tok work for insurance marketing? We believe so!

You don’t think your insurance marketing ideas are sexy enough for TikTok? Well think again. This platform beloved of the young (and increasingly not so young) is a marketer’s dream. Sometimes it can be accidental (remember that guy on the skateboard drinking Ocean Spray?) but it is increasingly used by major companies to promote products and services to young people. If your business wants to engage the lucrative youth market, who love to #chillax watching short and attention-grabbing videos, then TikTok is well worth the effort.

Here, the key is lighthearted, cheeky messaging perceived as authentic by an audience sceptical of falseness in advertising.

Insurance Marketing: it’s the big picture that matters!

This is just a small taste of the plethora of social media options for marketing insurance broking services in a way that helps your business stand out in a crowded market.

Social media shouldn’t replace the dependable monthly marketing email delivering insights and reminders, or simply touching base with valued clients over the phone, rather it allows you to creatively flex your insurance marketing muscles to reach new customers and stay relevant to your existing ones.

All these insurance marketing ideas should direct traffic to your business website. This is your shopfront and professional window to the world. If your blogs and other communications are up-to-date, this instills confidence in your brand integrity and business professionalism and tells new and existing clients that you’re the best choice for their insurance needs.

If you don’t know where to start, and need a safe pair of hands to design a branding and marketing strategy inclusive of social media to suit your needs, We Are Savvy are experts in the field. We know insurance, with 15 years’ insurance industry experience and the marketing know-how. What’s stopping you? We’re here to make it happen.

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