Intogreat: Bringing a new brand to life with positioning and identity


Intogreat was a new offshoring business venture with four partners. They needed to create a brand position and identity for their new business that was operating in a competitive and established environment. It was key to answer the questions: What should the brand stand for? What will make it stand out? What’s the personality and what does the brand look like?


We Are Savvy undertook comprehensive desktop research, conducted several workshops and met with the owners to take them on a journey to understand how they could build the business and brand proposition.


A brand platform (positioning, personality, manifesto) and brand identity was developed, resulting in a brand that enables the business to stands apart from competitors. The brand launched in the market and has experienced steady growth for the past three years.


Get Savvy
PHP Code Snippets Powered By :