How many ads did you see the last time you scrolled through your social media? Or when chilling on the couch watching TV? Yep a ton! There’s about a gazillion businesses out there that try to reach their audiences 24/7. But not many of them actually stand out from the crowd.
Many of them put too much emphasis on algorithms, funnels, and all the techy things and forget about brand and strategy. A solid strategy is indeed one of the most effective ways to stand out in the crowd. Whether you are a small business or a well-established company, having a thorough marketing plan will make all the difference. Let’s explore why solid marketing will help your business stand out.
1. A marketing strategy will help you be relevant
No matter your business, today’s competition is high. If you want to market your service efficiently and stand out, you need to:
1. Understand who your audience is.
2. Ensure you are relevant to them.
A marketing strategy will help you achieve exactly that. It will help you get to know your audiences, and even better understand them. When creating a Strategy you define the groups of people that are most likely to be interested in your services, understand their pain points and desires and where you can reach them. This helps you determine how best to be relevant so that you can stand out and connect with them.
Remember, if you want to stand out from your competitors, you need to target your audience with the right messages, and use the right channels at the right time, all while showing your personality.
2. A marketing strategy will help you build brand creativity
Finding that creative nugget and then achieving a consistent brand look and feel across all marketing and communication is crucial to standing out and engaging clients. This can be done easily with a marketing or campaign strategy because, for each campaign or area of focus, you develop a consistent approach for how to demonstrate your:
1. Creative positioning
2. Personality via key messages and visuals.
A marketing strategy takes you through a considered process that helps to define what your positioning and unique value proposition is for your clients. It ensures you define why and how you are different from your competitors.
The strategic process then helps you bring your positioning to life with creative ideas and marketing activities that will stand out. It will also ensure that you use your brand consistently, showing your personality using the right message, tone, and visuals in your marketing and communications.
So, before you rush to create that exciting competition, or that updated interactive-customer driven website or flash new range of brochures, stop and think about what you want to achieve. Create a strategy, set some goals, work out your positioning so that you can get creative and stand out from the competition.
At We Are Savvy, we are professional marketing and communication strategists. If you want to know more about how to successfully stand out from your competitors, get in touch via hello@wearesavvy.com.au to see how we can help