Reasons Why You Shouldn’t Ignore Social Media In FY24

June 28, 2023

When was the last time you discovered a new product or service while reading a physical newspaper or magazine or even watching TV? Still thinking? Don’t worry if you can’t recall, that’s completely normal. Nowadays you most likely discovered new brands through a friend, colleague, or online while scrolling on your preferred social media platform.

Yes, because in today’s digital age, social media has become an integral part of our lives. It has transformed the way we access news and entertainment. The way we broaden our thinking and learn new things. Savvy businesses know that. That’s why they promote their services on social media, just like they did in the past in newspapers and magazines!

So If you own a business and you don’t promote your service on social media, it could be a costly mistake. Why? Let’s find out why you shouldn’t ignore social media to promote your business

1. Social media boosts your clients’ referrals

Today’s word of mouth is done both face to face and digitally. When someone refers someone else to you, the first thing they’ll do is check out your digital footprint – your website and your social media. When potential clients see your active presence on social media, it helps them easily learn more about your business, fostering trust and confidence in your brand!

Use social media to your advantage and to support referrals that are coming into your business. Post content and engage with followers. This is a positive brand image that encourages referrals, building your brand credibility. Having active social channels and a current website also allows your clients to easily share information about your business with others.

2. Social Media increase your reach and website traffic and reach

Social media platforms have billions of active users worldwide everyday and if you ignore them you are potentially missing out on a massive pool of potential clients!
So, prime your followers to re-share your content and tag them in your posts’ comments to expand your reach (i.e. the people your business is exposed to). Use targeted advertising to reach specific demographics, interests, and locations, as well as  potential customers who may have never heard of your business otherwise.

Social media also serves as a gateway to your website! So create and share engaging content to capture the interest of potential clients and direct them to your website. Include specific call-to-action to your posts. Share links to your website including your services and get in touch page to acquire new leads and gain new clients. 

3. Promoting your brand on social media is cost friendly and effective

Maintaining a good social media presence requires a consistent and coordinated approach, but if done professionally, it will provide your business with great exposure, at relatively low costs (compared to radio and TV). Furthermore, with targeted social media advertising, you can:

 1. Reach targeted audiences. 

 2. Track the results of your campaign.

 3. Optimise and scale.

This wasn’t that easy with the traditional media, but it’s now possible, and you should take advantage of it!

Remember, social media platforms need an accurate content plan and experienced marketers to be effective, so ensure to get professional help to do it effectively.

 At We Are Savvy, we have been creating effective social media management and advertising for years, and we can help you achieve your marketing goals. Get in touch today via

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