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Six really practical marketing tips

March 17, 2024

Sometimes we all need a bit of a nudge in the right direction, especially when it comes to navigating the ever-changing landscape of marketing. That’s where a few handy, practical marketing tips come into play, giving your marketing efforts that much-needed boost. It’s all about getting the most bang for your buck, isn’t it? Whether you’re looking to jazz up your current strategies, get a better handle on what’s working (and what’s not), or simply explore new ways to engage your audience, these seven easy actionable marketing tips are here to guide you.

So, let’s dive in and uncover some practical steps that promise to make your marketing endeavours not just easier, but a whole lot more effective. After all, who doesn’t love seeing their hard work pay off?

 

1. Craft Your Customer Persona with Detective Flair!

Creating a customer persona is like solving a mystery, with each clue revealing more about your audience’s likes, dislikes, and habits. Start with the basics – think age, and location – and then delve into the finer details like hobbies and daily challenges.
Use surveys, social media insights, and analytics to gather intel. Spot the patterns that sketch out who your audience really is.
Then, breathe life into this persona with a name and backstory, making your marketing efforts more relatable and pinpointed.

2. Develop a Social Media Engagement Plan

Identify which social media platforms your target audience frequents and create a plan to engage with them there. This could involve scheduling regular posts, interacting with followers through comments and messages, and using platform-specific features (like Instagram Stories or LinkedIn Articles) to provide value.

3. Create and Stick to a Content Calendar

Plan your content marketing efforts by developing a content calendar. This should detail what type of content you’ll produce (blog posts, videos, infographics) when you’ll publish it, and on which platforms. Use tools like Trello, Asana, or Google Calendar to organise and schedule your content effectively – even a simple excel spreadsheet works.

4. Boost Your Content with SEO Wizardry

Dive into keyword research with free tools like Google Keyword Planner, or the super simple answerthepublic.com to understand what your audience is curious about online. Sprinkle these keywords into your content to help boost your content or website’s chance to be discovered.

5. Stay Ahead with a Marketing Trend Watchlist

Create a watchlist of blogs, news sites, and influencers that lead the conversation in your industry or sign up to relevant newsletters. Dedicate time each week to review the latest trends and technologies. Evaluate how these trends can be applied to your marketing strategy.

6. Implement a Marketing Performance Dashboard

Use tools like Google Analytics, social media analytics, and email marketing reports to create a comprehensive dashboard of your marketing efforts. At least quarterly, review key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI. Adjust your strategies based on these insights to improve future campaigns.

 

“Marketing is like a puzzle; the right pieces need to fit together to see the whole picture. Our practical marketing tips are designed to help you put those pieces together more easily and efficiently. Remember, the magic happens when strategy meets implementation,” says Caroline, CEO at We Are Savvy.

The key to successful marketing is consistency, creativity, and a willingness to adapt to changes in the market and consumer behaviour. These practical marketing tips will help enhance your marketing and hopefully stick to your marketing strategy. Sticking to your strategy and being consistent with your marketing is more likely to ensure you connect with your audiences more effectively, and achieve your business objectives.

 

If you need practical advice or marketing implementation support please get in touch via hello@wearesavvy.com.au to talk about how we can help your marketing sparkle in 2024.

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