The Benefits Of Using Celebrations In Your Marketing

November 3, 2022

Most of us love to celebrate events. Birthdays, weddings, and Christmas…, are great occasions to share a good time with people, create connections and build relationships.

But when it comes to business, we often overlook celebrations – big and small.

Celebrations if properly planned and included in a coordinated marketing and communications strategy create a wonderful impact on businesses.

We think that every business should include celebrations in their marketing calendar to help them achieve their marketing and business goals. Why?

Let’s discover all the benefits of celebrations in your marketing.

How celebrations help your customers feel valued and increase loyalty

We’re sure you remember that last time your friend invited you for their birthday or to celebrate Christmas with them. You probably felt loved and embraced a general feeling of excitement.

Celebrating milestones with your clients will have pretty much the same effect. Your clients will feel that you care about them which can increase your brand loyalty. They will feel they are part of your group and that they belong to it.

So pencil in your business birthday. Organise a gathering with your valued clients. Give them a little giveaway to be memorable. Write them a personalised thank you message for being a valuable client.

Be real, use a friendly tone and avoid jargon! Clients are humans and we humans love real connections!

Why celebrations boost employee engagement

The act of celebrating is a ritual that unites people and brings joy. Emotions are contagious, and when people are happy, they have a tendency to spread that happiness to those around them. This is true for your employees too.

So, create a business culture that consciously celebrates milestones whether they are big or small.

Is Christmas on the way? Plan a dinner and a bit of banter with all your team members. Give them a gift and let them know that your business wouldn’t be where it is without them.

This will help you create a sense of belonging among your employees, drive optimism and show them that they are appreciated. They will be more engaged, pass on this energy to your clients and stay in your company longer.

How celebrations help you drive precious word of mouth for our business

It’s a known fact that happy customers tell an average ten people about their experience.

So when people are having a good time and feel appreciated, they will want to share their experience with the world.

Whatever you are celebrating, create unique and memorable events for your customers. Run a fun competition with a final prize. Give a public shoutout on social media to participants and winners, tagging both personal profiles and businesses.

You’ll be creating a lasting impression that will help spread the good word about your business with many other people and help to attract new clients.

Get in touch via to talk about how we can help you stand out from the crowd and keep your clients loyal to your business.

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