Visual Culture: creating content that leaves an impression
Challenge
Visual Culture wanted to ensure their content was telling an engaging story that truly reflected their business and services while connecting with potential clients in a meaningful way. They wanted to ensure that in an environment of constant change that their content would resonate, stand out and create engagement.
Approach
In considering the social media and content approach, We Are Savvy worked with Visual Culture to identify the best way to position both the CEO and the company. Through workshops, we reviewed and updated existing communications and identified an authentic tone that helped the business to stand out from competitors.
A creative process was used to define and agree on consistent themes for social media and blogs. This process ensures all communications provided value to the readers ensuring they remain engaged with the brand. SEO optimisation was also undertaken through research and strategic use of searchable keywords
Outcome
Both the Visual Culture and Simon Holt’s personal LinkedIn Pages have seen a strong increase in followers and engagement over the 12 months that We Are Savvy have been managing this. Visual Culture have also received several queries from old clients who have seen their posts on LinkedIn.
The SEO-optimised blogs have resulted in the Visual Culture website to rank among the first positions in the Google search results for industry related keyphrases and keywords. For specific google searches, Visual Culture is currently ranking in the first position despite competing against 29,700,000 other blog articles.