What’s brand got to do with it?

April 6, 2019

When think about the tick, the five coloured rings and the red cross, your mind immediately imagines the logos of Nike, the Olympics and Red Cross.

Aside from being incredibly successful businesses, the reason why we can recognise them is because the brands are well-known, unique, credible and have clarity. But when it boils down to it, a strong, healthy brand does more than trigger recognition. A strong brand influences both potential and current customers, the fiscal value of your business and the employees you attract.

Brands attract customers

A strong, healthy brand creates customer value by attracting new customers and ensuring that current customers actively choose your brand over another and remain loyal. Your brand credibility can help strengthen the trust customers have with your products or services and help build customer connection, awareness and understanding.

Brands attract funding

A strong, healthy brand increases your business’s financial value. Strong brands can position themselves as delivering higher quality or value. You can attract customers who are willing to pay more for your products or services than your competitors.

A brand can also increase positive recognition in the market, which contributes to driving shareholder value and investor confidence. It doesn’t matter if your business is in the private sector or a not-for-profit seeking government or other funding. A healthy brand also creates leverage if you are looking to sell your company.

Brands attract employees

With a strong, healthy brand, people want to work for your business. You attract and retain the best people. Think about Google and its positive reputation as a place to work. Employees who are proud to work for a credible and reliable organisation, can be more productive, engaged and committed.

So, are you treating your brand as a business asset?

Back to Blog
PHP Code Snippets Powered By :