In today’s digital landscape, online reviews are an essential tool for business success. With over 3.5 billion google searches daily, you need to ensure that when potential clients come across your business, your digital profile infuses credibility. That’s where Google reviews come in!
Google reviews are a great tool for service businesses that want to build their online credibility. They are among the first things that users will see after searching for your name on Google so need to be consistent and express your clients’ appreciation. Let’s find out why in more detail.
1. Google reviews are important for your business’s social proof
Google reviews provide your potential clients with insights into the experiences of your current clients. When potential customers see a high number of positive reviews, it makes them more likely to trust and use your service.
So, create a system to actively gather Google reviews from your satisfied clients, whether it’s via email sms or direct phone calls asking them to leave a review. Make this a habit, and get as many positive reviews as possible to build that social proof.
Monitor and respond to reviews promptly, and if you have negative reviews, follow up with your less satisfied clients too. This will publicly highlight your professionalism and work ethic, which in turn will boost that reputation even further.
2. Google reviews improve general and local rankings of your business
Google reviews play an important role in boosting your business’s Google ranking. If you have positive reviews, Google will increase your business’s visibility in search engine results pages (SERPs). This is because Google considers reviews and their engagement, as a ranking factor for its search algorithm. Therefore positive reviews and good engagement will increase your website visibility on Google.
Google reviews also help with local rankings, making it more likely that your business will show up in local search results. This is particularly important if, for example, you run an insurance business that works on customers from a specific area like “Sydney CBD” or “West Melbourne”.
So engage with all clients that write a review to get that algorithm going. This will also help you identify areas of improvement in your business.
3. Google reviews help you identify areas of improvement
Google reviews provide you with valuable feedback from your clients, which helps you identify areas for improvement. Pay attention to what your clients are saying and the feedback they are giving you. What did they like about your service? Is there anything that left them wondering?
Gather all the insights and if you see a pattern of negative comments, implement changes in your business. This will ensure that you are working on improving your client experience and will increase your future customer satisfaction.
If you want to know more about why Google Reviews are important and how to use them strategically to win new clients, get in touch via hello@wearesavvy.com.au.