4 Reasons Why You Need A Marketing Strategy

February 6, 2023

We know marketing may feel overwhelming. From choosing the right sales funnel to the latest marketing trends to follow, there’s a lot to take into account if you want to grow your business.

So where do you start?
Well, one of the best business investments you will ever make is a marketing strategy. If this sounds like we are getting too cool with our statements, hold on a sec and read some data below.

Businesses that have a documented marketing strategy in place are 538% more likely to achieve success. Yep, that’s how powerful a marketing strategy is. Why? We have the answers.

Read along to understand why you need a marketing strategy.

1. A marketing strategy helps you and your team define your objectives

A marketing strategy defines clear business objectives so everyone in your team is on the same page and works together towards clear goals. When we say everyone we mean… everyone. Not just the marketing team. A marketing strategy becomes even more powerful when shared with all teams, and gives direction to the entire company on where the business is headed.

So create a strategy and share it across your business. Ensure the objectives are specific, measurable, and time-bound. Be realistic so you can motivate your team to act.

Measurable objectives help you track progress and adapt if needed. For instance, an objective may sound something like “to increase your client referrals by 20% in Q3”.

2. A marketing strategy will help you target your audience efficiently 

It’s tough out there. No matter your business, competition is high and if you want to market your service efficiently you need to:

1. Understand who your audience is.

2. Create a framework for how to communicate with them.

A marketing strategy will help you define just that. It defines who the group of people that are most likely to be interested in your services, and understand their pain points and desires.

Starting from that you can define how and where to connect and engage with them. You can target your audience with the right messages on the right channels at the right times, ensuring your marketing is effective and your investment is efficient.

3. Invest resources in the right marketing activities

When you don’t have a clear plan in place, it can be tempting to spend money on one-off campaigns without thinking about the long-term effects. This might seem like a harmless “let’s give it a go and see what happens” marketing approach, but more often it’s a waste of time and money.

Successful marketing is about building up a recognisable, trusted brand. It’s about consistent, regular communications where your messages are seen and heard.

So create a marketing strategy to allocate your budget effectively, against your objectives. Plan campaigns to align with your overall objectives, audiences and areas of focus so you achieve  results in both the short and the long term.

4. A marketing strategy will help you build and maintain brand consistency

Achieving a consistent brand identity and tone of voice across all channels is important to engage prospects and customers. This can be done easily with a marketing strategy because for each campaign and area of focus, you will have an established and consistent framework on how to engage your audience across all your platforms. Your brand message will be consistent and aligned with audiences’ interests so you connect with your target market effectively.

For example, If you’re targeting a specific buyer persona with your blog posts, your strategy will tell you which pain points and benefits to focus on. This ensures that the subject line, headings, copy, images, and call to action buttons are all relevant, which in turn keeps your activity consistent.

Want to know more about why you need a marketing strategy and how to successfully stand out from your competitors get in touch via to see how we can help.

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