As we step into 2025, it’s the perfect time to rethink your approach and set marketing resolutions that will elevate your strategies to new heights.
Based on trends we’ve observed in the Australian market and our latest research, we’ve identified five key marketing resolutions for the year ahead:
- Digital evolution
- Blending traditional and digital channels
- Nurturing client relationships
- Embracing personalisation
- Staying ahead of change
Ready to refine your strategy? Let’s dive into some resolutions for 2025.
Digital Evolution: Why a “Set and Forget” Approach Won’t Work
If you don’t already have digital marketing channels in place, you’re lagging behind competitors in connecting with customers and driving sales. But in 2025, having a “set and forget” approach to your digital channels isn’t just risky – it’s a fast track to irrelevance.
A common pitfall for service-based businesses is clinging to outdated digital channels and overlooking the potential of emerging platforms and technologies. The digital landscape is constantly evolving, offering powerful tools to enhance customer engagement and streamline operations. Whether it’s leveraging AI, adopting advanced CRM systems to automate communications, or keeping up with shifting social media trends, staying adaptable is key to maintaining your edge.
Take a closer look at your current digital channels and marketing platforms – are they delivering the results you need? Identify one area to refresh or invest in, whether it’s testing a new platform, updating your CRM, or exploring AI-driven solutions. Start small but stay consistent.
Finding The Perfect Mix: Integrating Traditional and Digital Channels
Going digital doesn’t mean abandoning traditional or offline marketing. In 2025, the most effective strategies blend the old and the new, meeting clients where they are today—not where they were yesterday.
Consider these questions:
- Are your clients still engaging with offline channels, like direct mail?
- How can digital tools enhance your current approach?
- What’s the best way to integrate online and offline efforts for a seamless customer experience?
Take one marketing activity and ensure it’s fully aligned across channels. For instance, if you’re hosting an event, promote it in client communications, share it on social media, and feature it prominently on your website. Similarly, link in-person events with online promotions or combine print ads with social campaigns.
By integrating online and offline efforts, you’ll reinforce your marketing strategy and create a cohesive experience that connects with clients at every touchpoint.
Show Client Love: Keep the Flame Alive
It’s easy to get caught up in chasing new clients, but maintaining strong relationships with your existing ones is just as important. McKinsey’s loyalty loop beautifully illustrates this, highlighting the continuous cycle of engagement and retention that fuels long-term success.
Regular check-ins, personalised communications, and even a simple phone call can uncover new opportunities and strengthen client loyalty. Who knows? That check-in email might lead to a new project or a valuable referral.
Build client retention activities into your strategy. From follow-up emails to exclusive offers or appreciation events, ensure your current clients feel valued and connected to your business. Strong relationships today lead to greater opportunities tomorrow.
Unique Approaches for Unique Clients
Speaking of personalisation, it’s crucial to remember that one size most certainly does not fit all. Today’s clients expect tailored experiences that meet their unique needs and preferences. Failing to personalise your communications risks losing engagement and, ultimately, retention.
To achieve effective customisation, keeping your client database accurate and up to date is essential. Identify gaps or outdated information and integrate regular updates into your team’s business development and account management processes to ensure your data stays aligned with your clients’ evolving needs and circumstances. By doing so, you’ll be able to deliver personalised, relevant communications that strengthen client connections and foster long-term loyalty.
Don’t Just Keep Pace with Change – Stay Ahead
Relying on the same strategies year after year might feel safe, especially if they’ve worked in the past. However, as client needs evolve, so must your approach. For industries like insurance and NFPs, staying attuned to these shifting needs is essential for long-term success.
To stay ahead, prioritise continuous research. Understand the market, analyse the competitive landscape, and keep a pulse on your clients’ evolving expectations. Schedule quarterly reviews of industry trends, client feedback, and competitor movements to ensure your business remains ahead of the curve.
Ready to commit to your New Year’s resolutions? Contact us today via hello@wearesavvy.com.au to find out how we can help.