If you’ve ever felt like your LinkedIn marketing is disappearing into the ether, you’re not alone. There are heaps of myths swirling around about what “works” on this platform – and some will leave you spinning your wheels. The good news? Busting those myths is much easier than you think.
Here’s a quick reality check: churning out posts for the sake of it only dilutes your message and wastes your time. On the other hand, going radio-silent will tank your reach faster than a one-hit-wonder (we see you, Rebecca Black’s Friday). The secret lies somewhere in the middle.
“You should focus on strategies for better LinkedIn reach, creating quality content, and paying attention to what your audience actually wants.” says Caroline Healy, We Are Savvy’s CEO. “It’s better to do a few things really well than a million things badly.”
Quality and Consistency: The Goldilocks Zone of Posting
A few standout posts that actually say something is better than 10 bits of bland, message-less fluff. Too much noise irritates people, but too little and you may as well not exist. So how do you find the sweet spot to improve engagement on LinkedIn?
Do your homework: look at your followers’ habits, dive into your analytics, or – wild idea – simply ask your clients when and where they use LinkedIn. Remember that a well-crafted social media strategy will give you all the intel you need to plan your posting rhythm without guesswork.
“Your followers want valuable, relevant content marketing that is relatable. They want to see that you and your team are experts and look like good people, but don’t want constant ‘look at me’ updates.” Caroline says. “Getting this balance right is one of the most powerful LinkedIn engagement tips you can implement.”
Aligning Posts With Purpose
Stop chasing followers like they’re Pokémon – what’s the point if they never buy or engage? Every post should have a purpose and support a larger goal. Map your posts back to what you actually want to achieve – whether that’s driving traffic to your website, building awareness, or generating leads. Check your analytics often and see what’s working and what’s not.
Caroline comments: “Check in, adjust often, and don’t be scared to mix it up if something isn’t working.”
And remember – strategy is your superpower. Aligning each post with your business goals will make your efforts feel far less like throwing spaghetti at the wall and far more like hitting a bullseye.
Get Talking
Social media is social – revolutionary, we know! Don’t be that brand that throws posts into the void and then never looks back. Instead, drop the broadcast-only mentality; your LinkedIn account isn’t a radio station.
To improve engagement on LinkedIn, jump into the comments. Share and celebrate user-generated content. Like, reply, and participate in other peoples’ posts too. The more you genuinely connect, the more your visibility will grow.
“Don’t underestimate how much your comments and conversations contribute to your overall B2B marketing efforts. Every touchpoint is a chance to build trust and move a prospect closer to becoming a client.” Caroline adds.
Ready to stop spinning your wheels and build a more engaging presence on LinkedIn? Chat to us today via hello@wearesavvy.com.au to find out how we can help you craft a social media strategy that turns content into momentum.