With the key business insurance renewal season on the horizon, it’s essential to have a strategic communications approach planned out.
“Client retention is more cost-effective than acquisition, but loyalty is often driven by convenience. With more options available and easier access to information, clients are increasingly open to switching. Ensuring they feel valued is key. Rising costs also play a role – when premiums increase, so does the likelihood of clients shopping around for what they perceive as better value.” says Caroline Healy, We Are Savvy’s CEO.
Effective renewal season marketing will help you stay ahead of the competition and ensure clients feel informed and appreciated. Read on to find out what tools, tips and tricks we recommend to prepare communications that boost engagement, support timely renewals, and strengthen client relationships.
Be On Top of Your Communications
A proactive approach during the renewal season, initiated before the renewal itself, sets the foundation for success, and supports client retention. Early communication allows clients time to review their policies, raise concerns, and feel more confident about renewing. It also signals your commitment to their business and strengthens your relationship.
Personalisation plays a crucial role in this process. Rather than relying on automated, system generated reminders, take the time to tailor your messaging by:
- Addressing specific pain points relevant to each client
- Highlighting key policy details that matter most to them
- Reminding clients of the unique benefits their coverage offers
- Informing them of any important policy updates or changes
This thoughtful, customised communication goes far beyond a simple reminder – it shows your clients that you truly understand their needs and appreciate their business.
“Talk” With Your Clients All Year Around
“In today’s environment clients expect to receive regular communication from service providers and are used to experiencing this through multiple channels, including email, social media, and by phone.” Caroline says. “Using a multi-channel approach ensures your messages reach clients wherever they are.”
While phone calls and meetings remain the core of good customer service, complementing them with eNewsletters, social media posts, targeted ads, or videos can reinforce your message. eNewsletters and social media are great for sharing quick tips, testimonials, or even client success stories, keeping your business visible and relatable. Phone outreach adds a personal touch that emails alone cannot replicate.
Make the process easier for your renewal season marketing by developing email templates, phone scripts and social media calendars ahead of time. That way, they’re easy to send out to your clients, wherever they may be.
Add Value Beyond Reminders
In additional renewal reminders – use this time to add value for your clients. Share useful content that not only strengthens your relationship but also positions your brand as a trusted advisor, such as:
- Market insights to help clients stay informed
- Risk management tips to safeguard their interests
- Practical advice on how to maximise the value of their coverage.
Not sure if your communications are ready for the insurance renewal season? Chat to us today via hello@wearesavvy.com.au to find out how we can help.