It’s the season of love, and Valentine’s Day is here! But it’s not just about chocolates and overpriced roses – it’s about celebrating the relationships that matter the most. And when it comes to business, your most important relationship isn’t with suppliers, competitors, or even your accountant – it’s with your clients.
We’ve talked about this before (remember last year’s blog?), but it’s worth repeating: emotional resonance is the secret ingredient to brand loyalty. People don’t just buy products or services – they buy feelings, trust and connection. That’s where your brand positioning comes in.
So What is Brand Positioning?
“Brand positioning is how people perceive and emotionally connect with your business.” says Caroline Healy, We Are Savvy’s CEO. “It’s not just what you sell – it’s the experience, reputation, and emotions your brand evokes when a client experiences it.”
And if you want those emotions to be positive, it’s time to show your brand (and your clients) some love.
1. Learn Your Audience’s Love Language
Strong relationships thrive on understanding, and your clients are no different. The better you know them, the easier it is to connect with them in a way that matters. So how do you uncover what makes them tick, and use it to strengthen your bond?
- Listen and learn. Use surveys, social listening, and client feedback to gain insights into their expectations.
- Understand their needs. Ask yourself this: What do they care about? What challenges are they facing? How can your business help?
Don’t forget to give as much as you take – relationships aren’t one-sided. Show appreciation to your clients through loyalty rewards, personalised messages, or small, unexpected gestures. A little extra effort goes a long way in making customers feel valued – and keeping them coming back for more.
2. Stay True to Yourself !
Nothing ruins a relationship faster than mixed signals. One day, you pledge to go carbon neutral, but then post about flying your team around on private jets for meetings. It’s confusing, and confused clients don’t stick around. Just like in any strong relationship, consistency is key.
“Clients want confidence that your brand will consistently reflect the same values, messaging, and experience. When a business constantly shifts direction or contradicts itself, it creates doubt, and no one falls in love with uncertainty.” says Caroline.
That’s why sticking to your values matters. If you take a stand, own it. Chasing trends or copying competitors at the expense of authenticity only weakens trust. Clients are drawn to brands that stay true to their purpose – because reliability is what builds lasting loyalty.
3. Consistently Share Your Story – No Ghosting Allowed
Ever noticed how some brands feel like old friends? That’s the power of consistent storytelling and communication. People connect with people, not faceless corporations, so sharing your journey makes your brand more relatable and memorable.
- Focus on what makes you unique. Share your challenges, your wins, and the passion behind what you do.
- Share your ‘why’. When people understand why you do what you do, they form a stronger connection.
- Be consistent: regularly share your story through multiple channels….
A compelling story isn’t just marketing; it’s what turns one-time clients into repeat customers.
4. Build a Community – Because Everyone Wants to Belong
People don’t just want to buy from a brand – they want to be part of something bigger.
“When you create a community, you transform your clients into advocates.” Caroline says.
Social media, events and online groups are powerful ways to bring like-minded people together. Encourage conversation, invite engagement, and celebrate your clients’ contributions. User generated content, testimonials, and shared experiences all help reinforce a sense of belonging.
“When clients feel like they’re part of your brand’s journey, they’re more likely to stick around.” adds Caroline. “A thriving community doesn’t just strengthen your brand – it turns your clients into passionate supporters.”
Need some help showcasing the best parts of your brand? Get in touch with us today at hello@wearesavvy.com.auand let’s start showing your business some love.