The start of a new year always comes with a flood of “must-do” digital trends. New platforms, new tools, new buzzwords, all promising fast growth and instant results.
But here’s the truth: Not everything shiny is worth your time (or budget) and sustainable growth is going to be better than quick cash grabs.
This year, businesses experiencing growth aren’t doing more digital marketing, they’re doing smarter digital marketing.
Here’s what digital marketing actions will actually help drive your growth this year… and what you can confidently ignore.
Five Digital Marketing Actions that Drive Sustainable Growth
1. Clear Strategy Before Content
Sharing content for the sake of posting is officially out.
More than ever, in 2026, digital marketingworks best when every piece of content has a purpose, whether its to:
- build trust
- drive enquiries
- support sales
- educate your audience
If you don’t know why you’re creating something, your audience won’t either. A simple, well-defined strategy will outperform daily posting with no direction, every time. This in turn drives continues interest in your brand and business.
Savvy tip: Fewer, better pieces of content = constant (positive) noise.
2. Quality Over Volume (Especially on Social)
Algorithms are smarter. Audiences are pickier. Attention spans are shorter.
That means:
- One strong, relevant post will outperform five rushed ones
- Engagement matters more than reach
- Consistency matters more than frequency
Brands that focus on value, not volume, are winning, especially in insurance marketing.
3. A Website That Actually Converts
Your website isn’t just a digital brochure. It’s your hardest-working salesperson. It’s the front door to your business.
In 2026, we will see businesses shift focus to:
- Clear messaging above the fold (first screen view)
- Faster load times
- Mobile-first experiences
- Strong calls to action
Driving traffic is pointless if your website doesn’t convert it. Websites that have easy to complete inquiry and business transaction forms help to drive growth.
Ask yourself: When was the last time your website was reviewed with fresh eyes?
4. Smarter Paid Advertising
Paid ads aren’t dead, but lazy ads are.
What’s working now:
- Clear targeting – include multiple factors for example, sectors and geography
- Simple, scroll-stopping creative
- Ads that speak to real problems (not buzzwords)
- Landing pages that match the message
The goal isn’t more ads, it’s better alignment between ads, content and conversion points. Use ads to drive brand awareness with your target audiences and then convert your advertising focus to converting interest from this audience into quality leads.
5. Using Data to Make Decisions (Not Guesswork)
Digital marketing is one of the few areas where you can see what’s working, if you’re looking at the right data.
This year, strong performers are:>
- Reviewing results regularly
- Tracking meaningful metrics (not vanity numbers)
- Adjusting campaigns based on insights
If you don’t know how your marketing is performing, how do you know if you are driving growth?
Three Digital Marketing ActionsThat Will Hinder Growth
- Chasing Every New Platform
You don’t need to be everywhere.
If your audience isn’t there, neither should you be. The more you spread your marketing efforts, the less focused they can become – meaning you use resources that don’t deliver results.
Focus on the platforms that already work for your business and do them well before expanding.
- Trends Without Context
AI tools, viral formats, trending audio, they all have a place, but not without purpose.
If a trend doesn’t support your growth objectives, brand, message or audience, it’s okay to skip it.
- “Set and Forget” Marketing
Content digital marketing isn’t something you tick off once and walk away from.
What worked last year might need refining, or replacing, this year. Regular check-ins make the difference between steady growth and stalled momentum.
The Savvy Takeaway
This year isn’t about doing everything.
It’s about doing the right things, consistently.
Clear strategy. Strong foundations. Smarter decisions. That’s how marketing drives growth.
If you’re ready to cut through the noise and make your insurance digital marketing work harder this year, we’re here to help.
Connect with us at hello@wearesavvy.com.au.