While having the right marketing types and tools is about driving growth, it’s also about making your life easier.
“Whether you’re looking to establish your brand, stay in front of your existing clients, or refine your strategies, the right tools can do the heavy lifting for you.” says Caroline Healy, We Are Savvy’s CEO.
Here’s a look at some practical marketing advice that can help you achieve your business goals.
Mastering the Medium: Blogs, Videos and More
No matter what message you need to get across, there’s a content type that can help you do it effectively:
- Blogs are an excellent way to position yourself as a thought leader in your industry. By consistently publishing valuable content, you can establish your business as an authority, build trust with your audience, and improve your search engine rankings.
- Videos are the way to go if you want to capture attention and convey complex ideas in an engaging way. They are particularly effective for raising message retention among your clients, and can help you connect with your audience on a more personal level.
- Case studies are powerful tools to highlight real-world examples of how your products or services have solved problems, building your credibility and demonstrating the value you offer to potential clients.
Emails That Keep You Top of Mind
Staying in front of your existing clients is key to maintaining strong relationships and driving repeat business. Email direct marketing (EDM) allows you to keep your business front of mind, encouraging people to take advantage of more of your services. But what makes good EDM?
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- A clear subject line that grabs attention immediately.
- Messaging personalised to your audience, making each recipient feel valued.
- Compelling copy that is brief, relevant and action-oriented.
- Using colours and graphics that complement your message and create a visual appeal.
- A strong, clear call to action that encourages your clients to take the next step.
To streamline your EDM efforts, consider using tools like Mailchimp, HubSpot, or ActiveCampaign. Most CRM systems offer robust email management features to automate your campaigns, track performance, and ensure your messages reach the right audience effectively.
Google Reviews: Your Digital Word-of-Mouth
“Like it or not, the world is becoming increasingly digital, and Google is the shopfront of 2024.” Caroline says.
Google reviews play a crucial role in shaping public perception of your business – they can make or break your reputation. Potential clients often rely on these reviews to decide whether to engage with your services. By encouraging positive feedback from satisfied clients, you not only boost your online credibility but also enhance your visibility in search results.
Popping a link to your business’ Google reviews page into your communications – whether that’s invoices, newsletters, or even your email signature – can help drive this feedback.
Making Data-Driven Decisions
Understanding your audience is essential for refining your marketing strategies and improving your return on investment. Most consumer-facing systems will offer analytics in some form, such as on Instagram, Facebook or LinkedIn, which measure traffic, impressions, and how well your posts are performing. These tools provide insights into user behaviour, preferences, and which types of content work well (and which don’t).
For example, if your analytics reveal that your video content is driving more engagement than your blogs, you can allocate more resources to video production to maximise impact.
“By making data-driven decisions, you can optimise your marketing efforts, ensuring that every campaign is as effective as possible.” says Caroline.
Ready to drive growth with practical marketing tools? Start implementing these strategies today and watch your business thrive. Get in touch with us at hello@wearesavvy.com.au to see how we can help!