A well-rounded marketing strategy is essential for driving business growth, whether you’re attracting new clients or deepening relationships with existing ones. But success isn’t just about reaching out – it’s about truly understanding your audience, consistently engaging them across the right channels, and offering something that sets you apart from the competition.
“When you know your clients’ needs and habits, you can deliver a message that resonates. This means you won’t only expand your reach but strengthen the loyalty of those who already trust you.” says Caroline Healy, We Are Savvy’s CEO.
Read on to discover how to craft a strategy that achieves all this and more.
Know Your Audience Inside Out
To create a marketing strategy that truly drives growth, you need to go beyond simply categorising people as clients or potential clients. It’s about understanding who they really are. Consider their demographics – age, education, family status – along with their needs, wants, and spending habits, and understanding where you can find them. By developing a detailed profile of your ideal customer, you can visualise exactly who you’re trying to reach.
For example, imagine a 35 year old professional named Sarah, who is university educated, married with two kids, and runs a cafe with five employees. She’s conscious of spending, but willing to invest in products or services that will grow her business, benefit her employees, or have a positive impact on her life at home.
“With this in mind, you can tailor your marketing efforts to resonate with specific people, ensuring your message hits the mark every time. This type of continuous communication helps to stay front of mind with potential clients for when they are ready to purchase, and builds their knowledge.” Caroline says.
Blend Your Marketing Channels
When it comes to driving growth, it’s essential to ensure that every marketing channel you use has a specific purpose. A successful strategy blends both digital channels like websites, social media, and EDMs with traditional methods such as events, merchandise, or radio advertising. The key is to work out where your audience is and reach them through the most effective channels at the right times. Each channel must serve a specific purpose, otherwise you are wasting your investment.
Consistency is crucial for integrated channels – your messaging should be uniform across all platforms, even if the content is adapted for each one. For example, if you send out an email, ensure that the same information is available on your website and social media platforms, maintaining a cohesive and clear message throughout.
Make Your Offer Irresistible
Creating the perfect offer is all about making it irresistible to your audience. To do this, focus on what makes your offer truly compelling:
- Highlight the benefits
- Showcase its unique value
- Emphasise how it stands out from the competition
“It’s essential to clearly communicate how your offer meets your audience’s needs or solves their problems, ensuring that they see the value in what you’re providing.” says Caroline.
Adding a sense of urgency can also be a powerful motivator. Time-limited offers or exclusive deals prompt immediate action, encouraging potential clients to make a decision sooner rather than later. By using specific timeframes, you can create that extra push that drives your audience to take the next step.
Ready to supercharge your marketing strategy? Get in touch with us today at hello@wearesavvy.com.au to develop a marketing plan that focuses on your audience and delivers results.